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ECB deposit rate 2.50%Euro area 10-year 3.51%Bank of England 3.75%Official rates →

Europe · Business news · Corporate · 07 Oct 2026

Frasers Group discloses an 8.8% stake in Under Armour, about 16.6 million shares worth roughly $80 million

EUUS Consumer Discretionary

What happened

Frasers Group, the UK retailer controlled by Mike Ashley, has built an 8.8% holding in US sportswear brand Under Armour. The position is just under 16.6 million shares, valued at about $80.1 million at Tuesday's close, and was disclosed in an SEC filing dated October 1. Frasers shares were up 2.9% at 844 pence in London on Wednesday morning. The group already holds stakes in Hugo Boss, AO World, Mulberry, Puma and Asos, and raised its Hugo Boss holding to 48% in August after a bid of nearly 2 billion pounds was rejected.

Why it matters for listed companies

For Frasers the outlay is small, about $80 million, but it follows a pattern: the owner of Sports Direct takes holdings in brands it sells, which has in the past led to closer supply arrangements or, as with Hugo Boss, a bid. For Under Armour it means a new large shareholder that is also one of its retail customers in Europe. No offer or commercial agreement has been announced, and the filing by itself changes nothing in either company's trading.

Reported by ShareCast via Hargreaves Lansdown — “Frasers Group buys 8.8% stake in US sportswear brand Under Armour” ↗ on 07 Oct 2026.

Rates and currencies since this was reported

Official series on 07 Oct 2026 or the last day before it, and the latest observation.

ECB deposit facility rate
2.50% → 2.50% unchanged
07 Oct 2026 → 15 Oct 2026 · European Central Bank
Euro area 10-year yield (AAA)
3.54% → 3.51% -3 bp
07 Oct 2026 → 14 Oct 2026 · European Central Bank
Euro in US dollars
1.1177 → 1.1208 +0.0031
07 Oct 2026 → 15 Oct 2026 · ECB reference rate
Euro in pounds sterling
0.8465 → 0.8461 -0.0004
07 Oct 2026 → 15 Oct 2026 · ECB reference rate
US Treasury 2-year yield
4.77% → 4.77% unchanged
07 Oct 2026 → 15 Oct 2026 · US Treasury
US Treasury 10-year yield
5.28% → 5.10% -18 bp
07 Oct 2026 → 15 Oct 2026 · US Treasury
Effective fed funds rate
3.88% → 3.88% unchanged
07 Oct 2026 → 14 Oct 2026 · Federal Reserve Bank of New York
These figures are measured, not attributed. Prices and rates move for many reasons at once; they show what happened after this story, not that the story caused it. Nothing here is a recommendation to buy, sell or hold.

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