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Business news · AI & Tech · 27 Aug 2026

OpenAI starts selling ads on ChatGPT's Free and Go tiers in India

IN Media Entertainment & Publication Consumer Services

What happened

OpenAI began showing ads to ChatGPT users on the Free and Go tiers in India, starting with about 50 brands, with campaigns run through agencies including WPP and Omnicom. A self-serve ad manager for marketers follows, with a minimum daily budget of ₹725. India had over 100 million weekly ChatGPT users as of February 2026. Ads reached US users in February and Europe in August.

Why it matters for listed companies

Advertising is the main revenue line for listed Indian broadcasters, publishers and internet platforms, and for the agencies that place campaigns. A new ad seller with a user base in the hundreds of millions competes for the same marketing budgets. The direct effect depends on how much spend brands move to it, which is not yet reported; the tables below show what the sectors have done since.

Reported by TechCrunch — “OpenAI to start showing ads on ChatGPT's free and Go tiers in India” ↗ on 27 Aug 2026.

How these sectors have moved since

NSE stocks, from the last close on or before 27 Aug 2026 to the close on 15 Oct 2026.

SectorStocksMedian moveUpvs all stocks
Media Entertainment & Publication11 -4.5%5 of 11+2.0 pts
Consumer Services46 -7.2%11 of 46-0.6 pts
All tracked stocks804-6.6%184 of 804—
These figures are measured, not attributed. Prices and rates move for many reasons at once; they show what happened after this story, not that the story caused it. Nothing here is a recommendation to buy, sell or hold.

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